Category

Long tail merchandising

Taggstar is a Finalist for the Retail Systems Awards ‘Online Solution of the Year’

By | Basket abandonment, Business, E-commerce, Fashion, Fit; Online Shopping, Long tail merchandising, Online conversion, Online optimisation, Online optimization, Retail, Retail; E-Commerce, Social proof

We’ve won our second award shortlisting of the year for our work with N Brown Group.

Our social proof messaging, used on its e-commerce brands Jacamo, JD Williams and SimplyBe, has been nominated as a finalist for the Retail Systems Awards ‘Online Solution of the Year.’  These awards recognise technology excellence and innovation within the retail sector.

The N Brown/Taggstar online solution was also nominated in June, for the Tech.awards powered by Retail Week. We’re over the moon to be recognised twice.

N Brown Group added Taggstar to its Power Brands Simply Be, JD Williams and Jacamo in mid-2016. In just a few months, it reported additional revenues of c.£2 million as a direct result of using our technology.  The messages provide what it needs to help nudge customers to buy, improving the sites’ online conversions.  You can read the whole story here.

We’ll find out who’s won both awards in the Autumn.