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Fit; Online Shopping

Taggstar JD Williams social proof

N Brown Grows Online Sales by £2m with Taggstar’s Social Proof Messaging

By | Business, E-commerce, Fashion, Fit; Online Shopping, Online optimisation, Online optimization, Retail, Retail; E-Commerce, Social proof

Retailer Signs Contract After Trial Shows Significant Sales Uplift

23 May 2017 – Leading digital fashion retailer N Brown Group, has generated additional revenues of c.£2m in just a few months by adding social proof messaging from e-commerce conversion optimisation specialists, Taggstar.  Messaging was added to the group’s Power Brands Simply Be, JD Williams and Jacamo in mid-2016. The test showed impressive revenue uplift across the three sites that was directly linked to the customers who saw the Taggstar messages, leading the retailer to sign an ongoing contract.

Taggstar social proof

Taggstar social proof messaging at SimplyBe

N Brown began using Taggstar across the brands in mid-2016, testing the social proof messaging software over a 90-day period, and showing more than 12 million unique messages. Customers saw information about how many other people were looking at a product at a particular moment, or what other shoppers had bought. The messages increased customer confidence by providing transparent information about product popularity, and encouraged browsers to move down the purchase funnel.

N Brown Group conversion rate optimisation manager, Finn Christo said: “We were interested in what motivates us to buy as shoppers, and specifically the FOMO factor.  We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue.”

Results from using the messaging were excellent. Sales attributed to the Taggstar messages added additional revenue of c.£2 million across the three sites, with Simply Be alone increasing its conversion rate by up to 2.7%.

N Brown and Taggstar continue to work together and have now signed a new contract to increase use of the messages and to test different combinations. The Group Optimisation team says that it will begin to deliver its social proof message roadmap immediately.

N Brown Group has adapted to drive improved online sales. Its online power brands Simply Be, JD Williams and Jacamo have an aggregated 1.8m active customers every year. It also uses Taggstar partners BizarreVoice and Monetate and is excited to try the two solutions together.

Taggstar social proof Jacamo

Taggstar social proof at Jacamo

Taggstar’s CEO Marjorie Leonidas said: “Our social proof messages give consumers the confidence to make more informed decisions when shopping online. We turn huge amounts of e-commerce trends into useful, actionable information to improve customer engagement and increase sales.”

With overwhelming online choice, Taggstar captures recommendations, ratings and real sales trends from others to guide customers down the purchase funnel. It’s statistically-proven to increase sales conversions of popular selling items and thousands of long-tail products.

Read the Essential Retail Q&A with Finn Christo, N Brown here.

Taggstar Partners With Quill to Boost E-commerce Conversions for Retailers

By | Business, E-commerce, Fit; Online Shopping, Retail; E-Commerce

20 March 2017 – We’re delighted to announce that Taggstar has inked a partnership with Quill, the primary content specialist, to provide online retailers with a dual offering to boost conversion rates at the all-important penultimate stage of the purchase journey.

One of the biggest challenges retailers face, both in the UK and internationally, is securing conversions – ensuring that website browsers become buyers.

The barriers to online conversion are numerous, ranging from a lack of informative product description content – with 1 in 5 consumers failing to make a purchase because of incomplete product information*– to simple customer inertia and a myriad of product choices.

This partnership unites Quill’s ability to create high-quality pre-purchase primary content (including detailed, persuasive product descriptions) at scale, and Taggstar’s ability to serve highly-relevant, galvanising messages in real-time on product pages – for example, to alert shoppers to trending, popular or low-stock items at just the right time to drive conversion.

The result is a complementary offering that enables retailers to drastically improve their e-commerce performance.

Online retailers will now be able to leverage Quill’s specialist multi-language content production service and Taggstar’s real-time social messaging in tandem. This will help them to deliver an improved experience to consumers – and, crucially, to overcome the challenge of driving high levels of conversion in a tough e-commerce environment.

Want to find out more about how Quill and Taggstar can help to improve conversion rates on your e-commerce website? Get in touch.

About Taggstar
With overwhelming online choice, Taggstar captures crowd-powered, ratings and real sales trends from others to guide customers down the purchase funnel. It’s statistically-proven to increase sales conversions of popular selling items and thousands of long-tail products by an average of 2.7%.

About Quill
Quill produces quality digital content for businesses to use on their websites and social media. Quill specialises in primary content – the critical pre-purchase information that converts browsers into buyers (such as product and category descriptions, and buying/how-to guides), driving revenue and profit by improving conversions, basket size, SEO and product return rates.

*  https://www.nngroup.com/articles/product-descriptions/

Taggstar’s Black Friday Report: The Impact of Social Proof on Black Friday in 2016

By | Business, E-commerce, Fashion, Fit; Online Shopping, Retail; E-Commerce

Taggstar provides real-time, social proof messaging for e-commerce to drive increased sales conversions and revenue along with better customer engagement and a reduction in basket abandonment.

Each year we look at how our messages performed for e-commerce sites using Taggstar on Black Friday. We love to compare the role social proof messaging plays year-on-year. It’s a fascinating case in shopper behaviour to see how the transparent buying patterns of shoppers improve the sales conversions of others.

In 2016, we delivered close to a staggering 120 million real-time social proof messages for customers on some of the UK’s largest online retailers, which contributed to increasing revenue.

When there are so many bargains to be had, we can see that our messages are helping shoppers to make a quicker, more confident decision to buy. In fact, during Black Friday 2016 we saw sales conversion rate uplifts of up to 3.75 per cent based on A/B testing of all e-commerce sites using Taggstar.

For the full results and extra social proof tips to apply to your site as you prepare for Black Friday 2017, read The Taggstar Black Friday Report 2016

Comment: How to Use Social Proof to Optimize Programmatic Ad Spend

By | Business, E-commerce, Fit; Online Shopping, Retail; E-Commerce

Yesterday we announced Taggstar’s new partnership with Jivox, leaders in dynamic personalised digital advertising. The news takes the application of our real-time messaging into a new market.  It’s a market that might not have heard of Taggstar, so we wanted to say hello and to offer a bit more in the way of explaining the concept of social proof.

Social proof is what Taggstar’s messages provide. In simple terms, when people see other people taking an action and benefiting from it, they tend to do the same. It’s the concept behind items that are trending (think last year’s ‘hoverboards’), or why people jump on a hashtag. Behind the scenes, our software aggregates product trends as people browse online.

By harnessing this data, e-tailers can show visitors to their website (or through adverts and social media posts), that other normal people just like them, really enjoy a product or service. That provides social proof that you’re providing a popular service or selling a good product.

Social proof itself is a perfect way to set internet browsers into action. If you can show visitors that there are other people out there, just like them, taking advantage of your offer and really enjoying the results – they’re likely to want to take advantage too.

It doesn’t matter whether they are on or off-site and what your action is, it might be a purchase, a download, or you simply need to get them to your site in the first place.

Think about reviews as an example: Why do you think the products with the highest reviews perform the best? The number of stars that appear on a product page give the shopper social proof that the product they’re looking at is right for them, so they buy it. Taggstar aggregates these reviews so that shoppers don’t have to click through one-by-one.

After you’ve read through this article, take a random search on Shop Direct’s website, Very.co.uk or on Thomas Cook’s website (both Taggstar customers) . You’ll start seeing how it uses trends, reviews, hot selling items and other messages to deliver social proof.

However, browsers don’t need to be on your website to see social proof. That’s what’s exciting about today’s announcement with Jivox.  The behaviour of your shoppers and trends around your products can be pulled into ongoing digital advertising optimisation and solid marketing strategies.  Think: “Oh it must be good if they’re featuring it!”

That simple thought process makes the user more likely to convert. Even more so if the product is relevant to them. For example, if a product is trending, something a visitor has looked at before or similar to another item, the trend data can be pulled into an ad to persuade them to look again, or visit the site for the first time.

By posting positive (or even embedding) positive product trends and reviews into your adverts you’re showing new visitors that other people, just like them, have enjoyed your product or service.

Not only will this help browsers to become more familiar with your brand and begin to trust your products even more, but you can also give that same impression to users on your website.

Jivox Brings Power of Social Proof to Digital E-Commerce Ad Campaigns Through Taggstar Partnership

By | Business, E-commerce, Fit; Online Shopping, Retail, Retail; E-Commerce, Social proof

Digital ad platform now features real-time social proof messaging to supercharge online sales

London, 8 February 2016 — Jivox, provider of the leading platform for data-driven advertising and marketing, today announced a partnership with Taggstar to help online retailers improve the relevancy and impact of their online display and retargeting advertising. Under the agreement, Taggstar’s Social Proof Engine will be used to pull real-time data about product popularity and trends based on shoppers’ online browsing history. The Jivox IQ Dynamic Ad Platform will then allow personalised dynamic ads to be created for Jivox e-commerce customers using Taggstar’s real-time data for better consumer targeting.

In the context of e-commerce, social proof is used by online retailers to drive consumers down the purchasing funnel, using aggregated product reviews, ratings, product trends and popularity messages.

“Large global retailers rely on Jivox’s data-driven ad platform to deliver their most demanding personalised ad campaigns. Our partnership with Taggstar allows them to personalise these ads even further and ultimately drive more revenue from their online sales channels,” said Diaz Nesamoney, president and CEO, Jivox. “Integrated with Jivox-powered ads, Taggstar’s real-time social proof messages can dramatically increase sales-conversion rates across every stage of the purchasing funnel.”

Shop Direct, the UK’s fourth-largest online retailer, recently added social proof messaging to its flagship websites. As a result, the retailer drove a massive 2.7 percent uplift in its sales-conversion rate – equating to around £14 million over 18 months.

“The 2.7 percent increase we added to our sales conversions is incredible given the scale of our retail sites,” said Jonathan Wall, e-commerce director, Shop Direct. “Adding Taggstar has been the single-biggest driver of incremental revenues in our financial year 2014/15.”

Using the Taggstar Social Proof Engine, Jivox online retail customers can now build digital display and retargeting ads using up-to-the minute social data on who’s viewing and purchasing products. And for prospecting ads, where the shopper has never previously visited a website, Jivox is able to use prior browsing behaviour, in addition to hundreds of geographic or behavioural variables – such as time of day, weather, season, price bracket or demographics – to deliver an ad recommending similar, relevant items to drive customer traffic to a site for the first time.

“Whereas people might ask for friends’ opinions when they are shopping in-store, online shopping is a solitary experience. Social proof can provide online shoppers with a virtual ‘thumbs up’ that what they’re thinking of buying is the right decision,” said Marjorie Leonidas, managing director, Taggstar. “Through our partnership with Jivox, online retailers can now increase sales conversions through super-targeted digital advertising. And even when consumers have left a site, or never even visited that site, we can drive traffic to specific products that we know these shoppers will like.”

The Taggstar Social Proof Engine is available now to Jivox online retail customers worldwide.

About Jivox

Jivox enables the world’s top brands to deliver highly personalised digital ad experiences. The company’s flagship Jivox IQ™ is the industry’s first digital advertising platform designed to deliver dynamic ads at scale for programmatic media across all formats and screens. With its unique ability to integrate first-party, audience and contextual data, the Jivox IQ platform creates personalised digital ads in real time – customised to the individual – by dynamically generating thousands of creative and messaging variations at scale. Several hundred leading brands and agencies use Jivox, including Bayer, Bose, Condé Nast, 1-800-Flowers.com, Johnson & Johnson, Mindshare, REI, Sony, Starcom Mediavest, Time Warner Cable and Universal McCann.

About Taggstar:

Taggstar delivers real-time product messaging on retail websites to turn browsers into buyers. Our messages highlights what other shoppers have bought, including popularity, trending, scarcity and promotional messages, encouraging them to buy. Displaying the right messages, at the right stage in the sales journey, to individual customers about individual products, means that buyers who see Taggstar messages are better engaged with more confidence to complete the sale. #Taggstar is backed by Ariadne Capital.

-ends-

Contacts:

Samantha Moore, Jivox, +1 408.712.0612, samantha@jivox.com

Kate Cleevely, Taggstar, 07754 920043, kate@taggstar.com

Taggstar & Tealium Sign New Partnership Agreement to Personalise Online Shopping with Dynamic Real-Time Messaging

By | Business, E-commerce, Fit; Online Shopping, Retail; E-Commerce

London, 2 February 2016: Real-time, e-commerce messaging software Taggstar, today announces a new partnership with Tealium, the leader in real-time customer data solutions and enterprise tag management. The collaboration allows online retailers and travel sites to increase sales conversions by targeting shoppers with personal, live messaging providing social proof.

The partnership focuses on the intersection of Tealium’s AudienceSteam omnichannel segmentation and action engine, and Taggstar’s real-time social messaging platform.

The proposition brings together Tealium’s ability to enrich real-time digital data with offline customer data assets and Taggstar’s optimised social proof messaging engine. By sharing popularity, trending, scarcity and promotional messages, these real-time messages build online customer confidence. These messages are statistically-proven to make buyers more likely to convert.

Marjorie Leonidas, managing director, Taggstar said: “Our new partnership with Tealium allows us to continue to help online retailers to optimise their conversions. Working with some of the largest websites, it’s our job to help them with their most pressing challenges and to find new ways to make them more competitive.”

Tealium was recently ranked 46th fastest growing company in North America on Deloitte’s 2015 Technology Fast 500, growth that was attributed to the enormous benefits that organisations see when they leverage the power of their customer data to create more meaningful, relevant customer experiences.

Lindsay McEwan, General Manager of EMEA at Tealium, said: “When prospects are given a clear call to action driven by their current and historical behaviour, it has been proven that conversion rates increase. In an environment dominated by huge global e-commerce brands, it is critical that retailers take advantage of the rich, behaviour customer data to provide a personalised call to action and successfully drive these conversions.”

Taggstar’s 2015 Scorecard

By | Business, E-commerce, Fit; Online Shopping, Retail; E-Commerce

We’ve reviewed our performance over 2015. From the January and summer sales, through the busiest shopping period of the year, known as the ‘Golden Quarter’ and including the retail phenomena of Black Friday, Cyber Monday and Christmas.

The top line is that we processed a massive 1.3 billion real-time message requests over the course of the year, providing social proof for shoppers on some of the largest online retailers like Shop Direct and Argos.

We’ve also added a roll-call of great new brand names to our client list and, although we can’t share these right now, we look forward to announcing some fantastic e-tailers in 2016.

Here’s our summary our full 2015 results:

Key performance data when websites showed Taggstar messages:

  • Taggstar processed 1.3 billion real-time message requests in 2015.
  • Annual average conversion rate uplift: 2.8 per cent
  • Busiest quarter: Q4 2015 with a total of 690 million messages requests
  • Volume of Taggstar message requests:

Black Friday: 38.7 million

Cyber Monday: 17.3 million

Saturday prior to Xmas: 10.1 million

Boxing Day: 14.3 million

New Year’s Day: 8.9 million

  • (Est) 12 million completed eCommerce orders, resulting from a online shopping session where Taggstar showed a social proof message.
  • Average order value on sites showing Taggstar messaging:

Black Friday: £110

Cyber Monday: £83

Saturday prior to Xmas: £54

Boxing Day: £73

New Year’s Day: £70

No one likes spending hours looking online. We think our messages help make it simple, easy and quick, building trust and confidence with online shoppers.

Here’s to a successful 2016!

Comment: Rise In Consumer Spending Adds to Fierce eCommerce Competition

By | Business, E-commerce, Fit; Online Shopping, Retail; E-Commerce

New data this week from Visa shows that eCommerce sales grew 7.4 per cent in December as customers chose to purchase Christmas gifts and essentials online, while in-store sales fell 0.1%.

Growth in eCommerce sales has long been on the cards and December was the last month of a very strong year for consumer spending. But despite a clear warning from the Government that interest rates are due to rise sooner rather than later, the trickle of online spend has turned into a healthy stream that’s set to continue during 2016.

While this is good news, the potential prize should be a challenge for retailers to focus on their onsite experience and customer service. They should fulfil on the areas where consumers generally gripe – shorter checkout routes, better payment engines and more accurate product information.

The latter is something social proof can help with on- and off-site through a three-step process to delivering a quality product detail that is relevant to the shopper and in tune with their browsing habits:

  1. Show relevant, real-time information as shoppers shop: I keep coming back to the example of the toaster that follows me around the internet, but it’s a great example of everything that’s wrong with digital advertising.  I’ve bought the toaster. The toaster’s been delivered.  We’re eaten several hundred rounds of toast from it over the past few months, but a cookie I dropped somewhere is still telling an ad engine that I want a toaster.  A better experience for both shopper and eCommerce retailer is to deliver product information or recommended products based on actual online habits.  Watch what your browsers are interested in, and if they leave your page, show them in-ad messages using social proof. Think “41 people are looking at this [toaster] right now.” The proven impact, is that the shopper will consider the product a better deal and is more likely to return to the product page.
  2. Use behavioural information to recommend and upsell: Every retailer knows the power of the upsell. Whether it’s to a more expensive holiday or pair of trousers, or by adding incremental items such as rental cars or even a pair of goggles (going back to my days on the shop floor in a ski shop, it was all about the goggles).  Real-time messaging can be added to any part of the sales journey to suggest associated items or recommended (more expensive products).  These can be subtle (showing that an item is trending, and therefore popular), or more directional (“Shoppers who bought x also bought Y”).  What’s important is that messages or suggestions are relevant.  Used successfully they can unlock upsell revenues
  3. Reduce basket abandonment rates: Checkout is where it can all go wrong – and for a variety of reasons.  If we assume that your payment engine is working perfectly, and your interface is simple, what’s left between you the e-tailer and a successful sale is the customer’s mindset.  You may have heard of a phrase called ‘basket shock’.  It’s what happens when the shopper gets to the end of their session, checks their basket total and realises that they can’t afford the big scary total, feels guilty or doesn’t want what they’ve chosen.  At this point you’re at risk of losing the sale altogether as your customers don’t want the hassle of sorting through and refreshing.  At this point, social proof can reinforce the decisions that have been made and make customers more confident to press ‘buy,’  letting people know stock is low or the item is becoming a hot-selling trend.

According to the Visa figures, 2015 was the strongest year since 2008 for online spending.  With continued spend in 2016, consider how social proof could help your site pull in those increments.

To get a free trial of Taggstar on your site, contact us today.

Q&A with Sam Barton, head of user experience at Shop Direct

By | Business, E-commerce, Fashion, Fit; Online Shopping, Retail; E-Commerce

Back in December 2015, Essential E-Commerce printed a Q&A with Taggstar’s customer, Sam Barton, head of user experience, Shop Direct. Today we’re printing the Q&A in full. Thanks Sam!

Why did you choose to work with Taggstar over competitors? Where did you find them?

We have worked with many emerging companies over the last few years, focussing upon innovative technology and methods. Taggstar’s platform was of interest knowing movement within the industry, but when we learned about the science behind the tool, and with their professionalism and support, the decision was an easy one.

What is the Shop Direct policy on using start-up technology? How do you go about finding start-up innovation?

Shop Direct works with a lot of start-up companies, who tend to drive innovation on niche or specific elements of the onsite experience.   We identify them through multiple sources, and discussions typically advance where they can clearly evidence that their technology will solve a business or customer problem.

Tell me about the implementation process of Taggstar? Was the technology easy to integrate with Shop Direct’s existing platforms?

We introduced Taggstar’s persuasive messaging through our world class ‘Experimentation at Scale’ programme enabling us to learn more and faster through A/B experiments. Experiments enable us to make quick and nimble changes to our websites, removing assumptions, to learn which ideas improve key metrics that should be iterated upon, and which ideas need to fail fast.

Why do you think these social proof messages are so effective? Why do customers choose to read/act upon them?

We found that the messages helped in two ways. Firstly, in presenting social proof to people that usually searched for this information, the experience was improved by making the information they needed more easily accessible. Secondly, through presenting this information to people that found it useful but did not normally think to look for it, we were able to inform the decision and provide reassurance where needed.

Do you think the messages will help with big sale events as you approach peak times? E.g. Black Friday?

These messages provide value all year round, but last year’s Black Friday experiment with Taggstar proved that the opportunity during big events is massive. The number of people visiting the site is one factor which cannot be denied. However, by the nature of the sale events we can really harness the power of Taggstar’s algorithms and let people know about our hottest selling items. For this reason, we were confident in the value of the tool and included Taggstar’s messaging on Very’s Black Friday pages at 100% of traffic.

How does it tackle your personalisation efforts?

The tool already has the intelligence to show a message with the right product, but we are working with Taggstar to build on this. We will be creating a more personalised experience for each of our customers by presenting them with the most relevant, useful information, when and how they need it. Our User Experience team is pivotal in working with Taggstar, to use more varied messages, different methods of delivery, while better understanding our customers using data and user centred research.

What is the future of this type of messaging technology? What would you ideally like the technology to do in the next couple of years?

We are continually looking for opportunities where we can integrate this technology into all our platforms, one area which is on our horizon is the integration within the apps.

What are the biggest eCommerce challenges facing Shop Direct at the moment?

We now employ over 4,700 members of staff across the UK, Ireland and Asia. As the business continues to go from strength to strength we need to ensure that we have the right resources to help support this growth. Therefore it’s important for us to attract the best possible talent to our business which means focusing on building the brand and raising the profile of Shop Direct so that we are front of mind when candidates are looking for their next career move.       

Where else do you look for innovation? Do you look outside the retail sector? If so where, please provide examples of industries/companies doing interesting things in your opinion.

We look for innovation in many different places and sectors.  We take part in knowledge shares and spend time with non-competing organisations from outside retail such as the gaming and travel sectors to look for examples of best practice and the use of innovative concepts.  

Taggstar Named One of London’s Best Tech Start-ups by TechCityInsider

By | Business, E-commerce, Fit; Online Shopping, Retail, Retail; E-Commerce, Social proof | No Comments

We were absolutely delighted to see Taggstar listed as one of six London technology start-ups named by TechCity Insider in its 2016 Almanac.

To describe how we use crowd power to enable better online shopping in a quote: “We provide people with a sense of excitement when they are online, that they aren’t shopping by themselves.”

You can see the full list here: