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Drapers Awards Finalist 2017

Drapers Awards 2017 – We’re Shortlisted for Best Innovation in Fashion Retail

By | Basket abandonment, Business, E-commerce, Fashion, Online optimisation, Retail, Retail; E-Commerce, Social proof

Hot on the back of our success at the Retail Week Tech.Awards, we’re now in the running for ‘Best Innovation in Fashion Retail’ at the Drapers Awards 2017.

This is a huge achievement for the team, and recognition of our partnership with the e-commerce experts at N Brown Group, where our social proof product messaging is live on Jacamo, SimplyBe and JD Williams.

You can read the full case study here.

We’ve been working together since the middle of 2016, when we added our messaging to the three websites.  We know (because we can prove it through extensive A/B testing), that products showing Taggstar social proof messaging have better conversion rates, than products that don’t.

And we’ve worked hard with the N Brown team to get the messaging and positioning perfect.

Good luck to all the shortlisted retailers.

We’ll be holding our breath until the awards are announced on 30 November in London!

Retail Week Tech.Awards – We Won Silver!

By | Basket abandonment, Business, E-commerce, Fashion, Fit; Online Shopping, Online conversion, Online optimisation, Online optimization, Retail, Retail; E-Commerce, Social proof
Taggstar social proof Jacamo

Taggstar social proof at Jacamo

We’ve not yet come down from cloud nine after being awarded silver, in the ‘Best Online User Experience Initiative’ at the Retail Week Tech.Awards in London last Thursday.

This was a joint award with our fantastic retail partner N Brown Group, (Jacamo, SimplyBe and JD Williams).

We’ve been working together since the middle of 2016, when we added our social proof messaging to the three websites.  Click-through to the SimplyBe product pages for example, and you’ll see our real-time social proof messages in action.

We know (because we can prove it through extensive A/B testing), that products showing Taggstar social proof messaging have better conversion rates, than products that don’t. And we’ve worked hard with the N Brown team to get the messaging and positioning perfect.

You can read the story behind our entry here.

Not every category had a silver award, and competition in our field was fierce, so we feel very special. Congratulations to winners MADE.com and Hullabalook, plus all the other shortlisted retailers.

What’s more, we’ve been shortlisted (again with N Brown) for two more retail industry awards. They’re both due to be announced before Xmas.

Wish us luck!

We’re a Finalist for the Retail Systems Awards ‘Online Solution of the Year’

By | Basket abandonment, Business, E-commerce, Fashion, Long tail merchandising, Online conversion, Online optimisation, Online optimization, Retail, Retail; E-Commerce, Social proof

We’ve won our second award shortlisting of the year for our work with N Brown Group.

Our social proof messaging, used on its e-commerce brands Jacamo, JD Williams and SimplyBe, has been nominated as a finalist for the Retail Systems Awards ‘Online Solution of the Year.’  These awards recognise technology excellence and innovation within the retail sector.

The N Brown/Taggstar online solution was also nominated in June, for the Tech.awards powered by Retail Week. We’re over the moon to be recognised twice.

N Brown Group added Taggstar to its Power Brands Simply Be, JD Williams and Jacamo in mid-2016. In just a few months, it reported additional revenues of c.£2 million as a direct result of using our technology.  The messages provide what it needs to help nudge customers to buy, improving the sites’ online conversions.  You can read the whole story here.

We’ll find out who’s won both awards in the Autumn.

Comment: How to Use Social Proof to Optimize Programmatic Ad Spend

By | Basket abandonment, Business, E-commerce, Fit; Online Shopping, Online travel agent, Retail Week, Retail; E-Commerce

Yesterday we announced Taggstar’s new partnership with Jivox, leaders in dynamic personalised digital advertising. The news takes the application of our real-time messaging into a new market.  It’s a market that might not have heard of Taggstar, so we wanted to say hello and to offer a bit more in the way of explaining the concept of social proof.

Social proof is what Taggstar’s messages provide. In simple terms, when people see other people taking an action and benefiting from it, they tend to do the same. It’s the concept behind items that are trending (think last year’s ‘hoverboards’), or why people jump on a hashtag. Behind the scenes, our software aggregates product trends as people browse online.

By harnessing this data, e-tailers can show visitors to their website (or through adverts and social media posts), that other normal people just like them, really enjoy a product or service. That provides social proof that you’re providing a popular service or selling a good product.

Social proof itself is a perfect way to set internet browsers into action. If you can show visitors that there are other people out there, just like them, taking advantage of your offer and really enjoying the results – they’re likely to want to take advantage too.

It doesn’t matter whether they are on or off-site and what your action is, it might be a purchase, a download, or you simply need to get them to your site in the first place.

Think about reviews as an example: Why do you think the products with the highest reviews perform the best? The number of stars that appear on a product page give the shopper social proof that the product they’re looking at is right for them, so they buy it. Taggstar aggregates these reviews so that shoppers don’t have to click through one-by-one.

After you’ve read through this article, take a random search on Shop Direct’s website, Very.co.uk or on Thomas Cook’s website (both Taggstar customers) . You’ll start seeing how it uses trends, reviews, hot selling items and other messages to deliver social proof.

However, browsers don’t need to be on your website to see social proof. That’s what’s exciting about today’s announcement with Jivox.  The behaviour of your shoppers and trends around your products can be pulled into ongoing digital advertising optimisation and solid marketing strategies.  Think: “Oh it must be good if they’re featuring it!”

That simple thought process makes the user more likely to convert. Even more so if the product is relevant to them. For example, if a product is trending, something a visitor has looked at before or similar to another item, the trend data can be pulled into an ad to persuade them to look again, or visit the site for the first time.

By posting positive (or even embedding) positive product trends and reviews into your adverts you’re showing new visitors that other people, just like them, have enjoyed your product or service.

Not only will this help browsers to become more familiar with your brand and begin to trust your products even more, but you can also give that same impression to users on your website.

Jivox Brings Power of Social Proof to Digital E-Commerce Ad Campaigns Through Taggstar Partnership

By | Basket abandonment, Business, E-commerce, Fit; Online Shopping, Online travel agent, Retail, Retail; E-Commerce, Social proof

Digital ad platform now features real-time social proof messaging to supercharge online sales

London, 8 February 2016 — Jivox, provider of the leading platform for data-driven advertising and marketing, today announced a partnership with Taggstar to help online retailers improve the relevancy and impact of their online display and retargeting advertising. Under the agreement, Taggstar’s Social Proof Engine will be used to pull real-time data about product popularity and trends based on shoppers’ online browsing history. The Jivox IQ Dynamic Ad Platform will then allow personalised dynamic ads to be created for Jivox e-commerce customers using Taggstar’s real-time data for better consumer targeting.

In the context of e-commerce, social proof is used by online retailers to drive consumers down the purchasing funnel, using aggregated product reviews, ratings, product trends and popularity messages.

“Large global retailers rely on Jivox’s data-driven ad platform to deliver their most demanding personalised ad campaigns. Our partnership with Taggstar allows them to personalise these ads even further and ultimately drive more revenue from their online sales channels,” said Diaz Nesamoney, president and CEO, Jivox. “Integrated with Jivox-powered ads, Taggstar’s real-time social proof messages can dramatically increase sales-conversion rates across every stage of the purchasing funnel.”

Shop Direct, the UK’s fourth-largest online retailer, recently added social proof messaging to its flagship websites. As a result, the retailer drove a massive 2.7 percent uplift in its sales-conversion rate – equating to around £14 million over 18 months.

“The 2.7 percent increase we added to our sales conversions is incredible given the scale of our retail sites,” said Jonathan Wall, e-commerce director, Shop Direct. “Adding Taggstar has been the single-biggest driver of incremental revenues in our financial year 2014/15.”

Using the Taggstar Social Proof Engine, Jivox online retail customers can now build digital display and retargeting ads using up-to-the minute social data on who’s viewing and purchasing products. And for prospecting ads, where the shopper has never previously visited a website, Jivox is able to use prior browsing behaviour, in addition to hundreds of geographic or behavioural variables – such as time of day, weather, season, price bracket or demographics – to deliver an ad recommending similar, relevant items to drive customer traffic to a site for the first time.

“Whereas people might ask for friends’ opinions when they are shopping in-store, online shopping is a solitary experience. Social proof can provide online shoppers with a virtual ‘thumbs up’ that what they’re thinking of buying is the right decision,” said Marjorie Leonidas, managing director, Taggstar. “Through our partnership with Jivox, online retailers can now increase sales conversions through super-targeted digital advertising. And even when consumers have left a site, or never even visited that site, we can drive traffic to specific products that we know these shoppers will like.”

The Taggstar Social Proof Engine is available now to Jivox online retail customers worldwide.

About Jivox

Jivox enables the world’s top brands to deliver highly personalised digital ad experiences. The company’s flagship Jivox IQ™ is the industry’s first digital advertising platform designed to deliver dynamic ads at scale for programmatic media across all formats and screens. With its unique ability to integrate first-party, audience and contextual data, the Jivox IQ platform creates personalised digital ads in real time – customised to the individual – by dynamically generating thousands of creative and messaging variations at scale. Several hundred leading brands and agencies use Jivox, including Bayer, Bose, Condé Nast, 1-800-Flowers.com, Johnson & Johnson, Mindshare, REI, Sony, Starcom Mediavest, Time Warner Cable and Universal McCann.

About Taggstar:

Taggstar delivers real-time product messaging on retail websites to turn browsers into buyers. Our messages highlights what other shoppers have bought, including popularity, trending, scarcity and promotional messages, encouraging them to buy. Displaying the right messages, at the right stage in the sales journey, to individual customers about individual products, means that buyers who see Taggstar messages are better engaged with more confidence to complete the sale. #Taggstar is backed by Ariadne Capital.

-ends-

Contacts:

Samantha Moore, Jivox, +1 408.712.0612, samantha@jivox.com

Kate Cleevely, Taggstar, 07754 920043, kate@taggstar.com

Taggstar & Tealium Sign New Partnership Agreement to Personalise Online Shopping with Dynamic Real-Time Messaging

By | Basket abandonment, Business, E-commerce, Fit; Online Shopping, Online travel agent, Retail; E-Commerce

London, 2 February 2016: Real-time, e-commerce messaging software Taggstar, today announces a new partnership with Tealium, the leader in real-time customer data solutions and enterprise tag management. The collaboration allows online retailers and travel sites to increase sales conversions by targeting shoppers with personal, live messaging providing social proof.

The partnership focuses on the intersection of Tealium’s AudienceSteam omnichannel segmentation and action engine, and Taggstar’s real-time social messaging platform.

The proposition brings together Tealium’s ability to enrich real-time digital data with offline customer data assets and Taggstar’s optimised social proof messaging engine. By sharing popularity, trending, scarcity and promotional messages, these real-time messages build online customer confidence. These messages are statistically-proven to make buyers more likely to convert.

Marjorie Leonidas, managing director, Taggstar said: “Our new partnership with Tealium allows us to continue to help online retailers to optimise their conversions. Working with some of the largest websites, it’s our job to help them with their most pressing challenges and to find new ways to make them more competitive.”

Tealium was recently ranked 46th fastest growing company in North America on Deloitte’s 2015 Technology Fast 500, growth that was attributed to the enormous benefits that organisations see when they leverage the power of their customer data to create more meaningful, relevant customer experiences.

Lindsay McEwan, General Manager of EMEA at Tealium, said: “When prospects are given a clear call to action driven by their current and historical behaviour, it has been proven that conversion rates increase. In an environment dominated by huge global e-commerce brands, it is critical that retailers take advantage of the rich, behaviour customer data to provide a personalised call to action and successfully drive these conversions.”

Taggstar’s 2015 Scorecard

By | Basket abandonment, Business, E-commerce, Fit; Online Shopping, Retail; E-Commerce

We’ve reviewed our performance over 2015. From the January and summer sales, through the busiest shopping period of the year, known as the ‘Golden Quarter’ and including the retail phenomena of Black Friday, Cyber Monday and Christmas.

The top line is that we processed a massive 1.3 billion real-time message requests over the course of the year, providing social proof for shoppers on some of the largest online retailers like Shop Direct and Argos.

We’ve also added a roll-call of great new brand names to our client list and, although we can’t share these right now, we look forward to announcing some fantastic e-tailers in 2016.

Here’s our summary our full 2015 results:

Key performance data when websites showed Taggstar messages:

  • Taggstar processed 1.3 billion real-time message requests in 2015.
  • Annual average conversion rate uplift: 2.8 per cent
  • Busiest quarter: Q4 2015 with a total of 690 million messages requests
  • Volume of Taggstar message requests:

Black Friday: 38.7 million

Cyber Monday: 17.3 million

Saturday prior to Xmas: 10.1 million

Boxing Day: 14.3 million

New Year’s Day: 8.9 million

  • (Est) 12 million completed eCommerce orders, resulting from a online shopping session where Taggstar showed a social proof message.
  • Average order value on sites showing Taggstar messaging:

Black Friday: £110

Cyber Monday: £83

Saturday prior to Xmas: £54

Boxing Day: £73

New Year’s Day: £70

No one likes spending hours looking online. We think our messages help make it simple, easy and quick, building trust and confidence with online shoppers.

Here’s to a successful 2016!

Taggstar Named One of London’s Best Tech Start-ups by TechCityInsider

By | Basket abandonment, Business, E-commerce, Fit; Online Shopping, Retail, Retail; E-Commerce, Social proof | No Comments

We were absolutely delighted to see Taggstar listed as one of six London technology start-ups named by TechCity Insider in its 2016 Almanac.

To describe how we use crowd power to enable better online shopping in a quote: “We provide people with a sense of excitement when they are online, that they aren’t shopping by themselves.”

You can see the full list here:

Shop Direct Boosts Sales Conversions 2.7 Per Cent with Social Proof Messages & Re-signs Taggstar Agreement

By | Basket abandonment, E-commerce, Fit; Online Shopping, Retail; E-Commerce

Digital retailer says real-time messaging software has been single-biggest revenue driver

London, 17 December 2015: Shop Direct, the multi-brand online retailer, has re-signed its agreement with Taggstar following a massive uplift of 2.7 per cent in sales conversions, after adding the social proof messaging to flagship websites, Very.co.uk and Littlewoods.com.

The Taggstar real-time retail trend messaging was added to the two sites during a trial period. Over 500,000 users per day using the sites across desktops, tablets and mobiles, saw messages about product popularity, customer ratings and hot sales trends.

Results:

  • Multiple A/B Taggstar message tests saw sales conversions rise between 1 – 3 per cent
  • A huge, average 2.7 per cent sales conversion uplift on Very.co.uk & Littlewoods.com (online and mobile) where shoppers were shown the real-time messaging
  • With aggregate annual sales in the region of £700m for both sites, the uplift equates to £14m over 18 months

The success has now seen Shop Direct incorporate real-time messaging into other site areas, with Taggstar delivering over 400 messages per second on Black Friday 2014 alone, Shop Direct’s biggest-ever trading day. Taggstar messages are now shown to Shop Direct browsers an average of 80 per cent of the time, when there is valuable detail to share with the viewer to influence the buying decision.

Taggstar is one of the top performing online applications adopted by Shop Direct to improve online sales conversions. The retailer was the first in the UK to build an in-house user experience lab and is using it to test new technologies with customers, as well as identify ways to personalise and enhance the online shopping experience. It credits Taggstar as scalable and robust, having performed during the frenzy of concurrent customers shopping online on Black Friday 2014.

Shop Direct e-commerce director, Jonathan Wall said: “The customer is at the heart of our business, and real-time social proof messages help us to build a stronger relationships by building trust and confidence in online shopping. Our tests are conclusive that customers seeing the messages are more likely to checkout and spend more. The 2.7 per cent increase we’ve added to our sales conversions is incredible given the scale of our retail sites. Adding Taggstar has been the single-biggest driver of incremental revenues in our financial year 2014/15.

Shop Direct continues to work with Taggstar to help advance its online sales by showing customers transparent product popularity messages as useful purchasing guidance. It was recently-awarded Retail Technology Initiative of the Year at the Oracle Retail Week Awards 2015 for its experimentation at scale programme, and Personalisation Initiative of the Year at the Retail Week Customer Experience Awards 2015.

Taggstar Managing Director, Marjorie Leonidas said: “Taggstar gives people a sense that others are shopping with them, giving them a virtual ‘thumbs up’ as they browse online. This creates confidence in the choices they are making as they click to buy. Our technology essentially turns the large amounts of data collected by online retailers into useful, actionable shopper information.”

About Shop Direct:

Shop Direct is a world-class digital retailer and are proud to be the UK’s fourth largest online retailer. It sells over 1,000 famous brands and delivers 48 million products to four million customers every year.

About Taggstar:

Taggstar delivers real-time product messaging on retail websites to turn browsers into buyers. Our messages highlights what other shoppers have bought, including popularity, trending, scarcity and promotional messages, encouraging them to buy. Displaying the right messages, at the right stage in the sales journey, to individual customers about individual products, means that buyers who see Taggstar messages are better engaged with more confidence to complete the sale. #Taggstar is backed by Ariadne Capital.

Press queries:

Kate Cleevely, Kate@taggstar.com / 07754 920043.

Heather Astbury, heather.astbury@shopdirect.com / 0844 292 2763 / 07880 096636

See what Taggstar messages look like on fashion & electrical items on Very.co.uk:

Zip detail biker jeans

Molly jeggings

Playstation 4