All Posts By

Peter Buckley

Taggstar Partners With Quill to Boost E-commerce Conversions for Retailers

By | Business, E-commerce, Fit; Online Shopping, Online travel agent, Retail; E-Commerce

20 March 2017 – We’re delighted to announce that Taggstar has inked a partnership with Quill, the primary content specialist, to provide online retailers with a dual offering to boost conversion rates at the all-important penultimate stage of the purchase journey.

One of the biggest challenges retailers face, both in the UK and internationally, is securing conversions – ensuring that website browsers become buyers.

The barriers to online conversion are numerous, ranging from a lack of informative product description content – with 1 in 5 consumers failing to make a purchase because of incomplete product information*– to simple customer inertia and a myriad of product choices.

This partnership unites Quill’s ability to create high-quality pre-purchase primary content (including detailed, persuasive product descriptions) at scale, and Taggstar’s ability to serve highly-relevant, galvanising messages in real-time on product pages – for example, to alert shoppers to trending, popular or low-stock items at just the right time to drive conversion.

The result is a complementary offering that enables retailers to drastically improve their e-commerce performance.

Online retailers will now be able to leverage Quill’s specialist multi-language content production service and Taggstar’s real-time social messaging in tandem. This will help them to deliver an improved experience to consumers – and, crucially, to overcome the challenge of driving high levels of conversion in a tough e-commerce environment.

Want to find out more about how Quill and Taggstar can help to improve conversion rates on your e-commerce website? Get in touch.

About Taggstar
With overwhelming online choice, Taggstar captures crowd-powered, ratings and real sales trends from others to guide customers down the purchase funnel. It’s statistically-proven to increase sales conversions of popular selling items and thousands of long-tail products by an average of 2.7%.

About Quill
Quill produces quality digital content for businesses to use on their websites and social media. Quill specialises in primary content – the critical pre-purchase information that converts browsers into buyers (such as product and category descriptions, and buying/how-to guides), driving revenue and profit by improving conversions, basket size, SEO and product return rates.

*  https://www.nngroup.com/articles/product-descriptions/

Q&A with Sam Barton, head of user experience at Shop Direct

By | Business, E-commerce, Fashion, Fit; Online Shopping, Retail; E-Commerce

Back in December 2015, Essential E-Commerce printed a Q&A with Taggstar’s customer, Sam Barton, head of user experience, Shop Direct. Today we’re printing the Q&A in full. Thanks Sam!

Why did you choose to work with Taggstar over competitors? Where did you find them?

We have worked with many emerging companies over the last few years, focussing upon innovative technology and methods. Taggstar’s platform was of interest knowing movement within the industry, but when we learned about the science behind the tool, and with their professionalism and support, the decision was an easy one.

What is the Shop Direct policy on using start-up technology? How do you go about finding start-up innovation?

Shop Direct works with a lot of start-up companies, who tend to drive innovation on niche or specific elements of the onsite experience.   We identify them through multiple sources, and discussions typically advance where they can clearly evidence that their technology will solve a business or customer problem.

Tell me about the implementation process of Taggstar? Was the technology easy to integrate with Shop Direct’s existing platforms?

We introduced Taggstar’s persuasive messaging through our world class ‘Experimentation at Scale’ programme enabling us to learn more and faster through A/B experiments. Experiments enable us to make quick and nimble changes to our websites, removing assumptions, to learn which ideas improve key metrics that should be iterated upon, and which ideas need to fail fast.

Why do you think these social proof messages are so effective? Why do customers choose to read/act upon them?

We found that the messages helped in two ways. Firstly, in presenting social proof to people that usually searched for this information, the experience was improved by making the information they needed more easily accessible. Secondly, through presenting this information to people that found it useful but did not normally think to look for it, we were able to inform the decision and provide reassurance where needed.

Do you think the messages will help with big sale events as you approach peak times? E.g. Black Friday?

These messages provide value all year round, but last year’s Black Friday experiment with Taggstar proved that the opportunity during big events is massive. The number of people visiting the site is one factor which cannot be denied. However, by the nature of the sale events we can really harness the power of Taggstar’s algorithms and let people know about our hottest selling items. For this reason, we were confident in the value of the tool and included Taggstar’s messaging on Very’s Black Friday pages at 100% of traffic.

How does it tackle your personalisation efforts?

The tool already has the intelligence to show a message with the right product, but we are working with Taggstar to build on this. We will be creating a more personalised experience for each of our customers by presenting them with the most relevant, useful information, when and how they need it. Our User Experience team is pivotal in working with Taggstar, to use more varied messages, different methods of delivery, while better understanding our customers using data and user centred research.

What is the future of this type of messaging technology? What would you ideally like the technology to do in the next couple of years?

We are continually looking for opportunities where we can integrate this technology into all our platforms, one area which is on our horizon is the integration within the apps.

What are the biggest eCommerce challenges facing Shop Direct at the moment?

We now employ over 4,700 members of staff across the UK, Ireland and Asia. As the business continues to go from strength to strength we need to ensure that we have the right resources to help support this growth. Therefore it’s important for us to attract the best possible talent to our business which means focusing on building the brand and raising the profile of Shop Direct so that we are front of mind when candidates are looking for their next career move.       

Where else do you look for innovation? Do you look outside the retail sector? If so where, please provide examples of industries/companies doing interesting things in your opinion.

We look for innovation in many different places and sectors.  We take part in knowledge shares and spend time with non-competing organisations from outside retail such as the gaming and travel sectors to look for examples of best practice and the use of innovative concepts.  

Download our 5 free top tips for Black Friday e-commerce brilliance

By | E-commerce, Fit; Online Shopping, Retail; E-Commerce

Taggstar lived through Black Friday 2014 and supported some of the UK’s biggest e-commerce sites. We learnt a thing or two about how retailers sell and how shoppers shop.

Black Friday is coming on 27 November.

UK shoppers, with the benefit of last year’s experience will be looking especially for hassle-free shopping and a stress-free route to the best discounts.

Taggstar was at the coalface as Black Friday 2014 happened, and it’s not a normal day. If you’re taking part this year, we’ve developed a short guide containing five tips the largest eCommerce sites are using to attract shoppers this year.

DOWNLOAD our free report HERE

In case you missed it. Replay our social proof webinar with Tealium

By | E-commerce, Fit; Online Shopping, Retail; E-Commerce

Last week our webinar with our partner Tealium lifted the lid on ways to help shoppers click ‘buy’.

This is never more important than on the busiest shopping day of the year. Black Friday is coming on Fri 27 November, closely followed by Cyber Monday and then onto Xmas.

See how Taggstar messages deliver social proof and personalise content, giving your shoppers the extra confidence to click ‘buy’.

In case you missed it, listen to the replay here.

A busy events schedule for Taggstar

By | E-commerce, Fit; Online Shopping, Retail; E-Commerce, Uncategorised

Seems that everyone is keen as mustard to talk social proof with Taggstar.  And we just love talking about the power of crowds to influence what people buy.

We’ve been looking at external research to support the case for social proof messaging. An article in the Harvard Business Review last year said that consumer and social psychologists have proven that people who are more certain of their beliefs are more likely to buy. A separate article in Forbes said that a massive 63 per cent of shoppers are more likely to buy from web sites showing ratings and reviews.

We know from our own A/B tests that people who see social proof messages are more likely to buy than shoppers who don’t.

That’s why we’re delighted to be loud and proud about why retailers should add it to product pages on their sites.

If you’re braving the cold in London this week, we’ll be speaking and exhibiting at two events:

  • WIRED Retail, 23 November: Our managing director, Marjorie Leonidas, will be speaking on the start-ups stage
  • Unbound Digital, London, 20 November-1 December: We’ll be exhibiting in the Ogilvy Retail Innovation Zone.  Come and say hello to get your free one month trial and see how social proof messaging can improve your sales conversions. Or if you can’t make it, sign up here.

Hope to see you there!