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Marjorie Leonidas

About Marjorie Leonidas

Marjorie is a Telecoms-WiFi specialist with 14 years dedicated to the industry and is also a board advisor of Global Reach Technology Ltd. Marjorie was a key player in delivering WiFi for the London 2012 Olympics.
9 02, 2016

Comment: How to Use Social Proof to Optimize Programmatic Ad Spend

By |February 9th, 2016|Digital advertising, e-Commerce, Retail, Social Proof, Startup, Technology|Comments Off on Comment: How to Use Social Proof to Optimize Programmatic Ad Spend

Yesterday we announced Taggstar’s new partnership with Jivox, leaders in dynamic personalised digital advertising. The news takes the application of our real-time messaging into a new market.  It’s a market that might not have heard of Taggstar, so we wanted to say hello and to offer a bit more in the way of explaining the [...]

28 01, 2016

Taggstar’s 2015 Scorecard

By |January 28th, 2016|Retail, Social Proof, Startup, Technology|Comments Off on Taggstar’s 2015 Scorecard

We’ve reviewed our performance over 2015. From the January and summer sales, through the busiest shopping period of the year, known as the ‘Golden Quarter’ and including the retail phenomena of Black Friday, Cyber Monday and Christmas. The top line is that we processed a massive 1.3 billion real-time message requests over the course of [...]

14 01, 2016

Comment: Rise In Consumer Spending Adds to Fierce eCommerce Competition

By |January 14th, 2016|Retail, Social Proof, Technology|Comments Off on Comment: Rise In Consumer Spending Adds to Fierce eCommerce Competition

New data this week from Visa shows that eCommerce sales grew 7.4 per cent in December as customers chose to purchase Christmas gifts and essentials online, while in-store sales fell 0.1%. Growth in eCommerce sales has long been on the cards and December was the last month of a very strong year for consumer spending. [...]

7 12, 2015

How’s Your Golden Quarter Going?

By |December 7th, 2015|Retail, Social Proof, Technology|Comments Off on How’s Your Golden Quarter Going?

Last  week Taggstar was exhibiting in the Ogilvy Retail Innovation Zone at UnBound Digital in London. Hot on the heels of Black Friday and Cyber Monday, the air was thick with talk about website traffic, sales and 2014 performance vs. 2015.   The boom is far from over yet. We’ve moved into what Information Age [...]

2 12, 2015

Taggstar Real-Time Social Proof Messages Bring In Black Friday Millions

By |December 2nd, 2015|Retail, Social Proof, Technology, Uncategorized|Comments Off on Taggstar Real-Time Social Proof Messages Bring In Black Friday Millions

Average order values on sites showing Taggstar real-time messages £25 higher than estimated Black Friday average* Plus conversion rate uplift higher than usual over Black Friday/Cyber Monday four-days Black Friday 2015 was a watershed event for online shopping with an estimated £1.1 billion being spent online (Experian IMRG) in the UK alone. Even before Black [...]

30 11, 2015

E-consultancy Rates our Social Proof Work with Argos

By |November 30th, 2015|Retail, Social Proof, Technology|Comments Off on E-consultancy Rates our Social Proof Work with Argos

Last week, UK digital consultants EConsultancy wrote a great article all about Argos' product pages.  And what did we see on the top spot?  Yep.  Number one of their eight examples of best practice was 'Creating urgency with social proof.' Drum roll and trumpets over at Taggstar Towers. These messages are delivered by us. Seeing [...]

14 10, 2015

Crowd Power Alive and Well in Shopping Today

By |October 14th, 2015|Retail, Social Proof, Technology|Comments Off on Crowd Power Alive and Well in Shopping Today

I n the 2004 book, The Wisdom of Crowds, author James Surowiecki explores the accumulation of information within groups. The results, he argues, are that better decisions are made by groups, than could have been made by any single person. The proof is alive and kicking in retail. I’ll give you a real-time example. Last weekend, I needed to [...]

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