Taggstar Partners With Quill to Boost E-commerce Conversions for Retailers

Peter Buckley

20 March 2017 – We’re delighted to announce that Taggstar has inked a partnership with Quill, the primary content specialist, to provide online retailers with a dual offering to boost conversion rates at the all-important penultimate stage of the purchase journey.

One of the biggest challenges retailers face, both in the UK and internationally, is securing conversions – ensuring that website browsers become buyers.

The barriers to online conversion are numerous, ranging from a lack of informative product description content – with 1 in 5 consumers failing to make a purchase because of incomplete product information*– to simple customer inertia and a myriad of product choices.

This partnership unites Quill’s ability to create high-quality pre-purchase primary content (including detailed, persuasive product descriptions) at scale, and Taggstar’s ability to serve highly-relevant, galvanising messages in real-time on product pages – for example, to alert shoppers to trending, popular or low-stock items at just the right time to drive conversion.

The result is a complementary offering that enables retailers to drastically improve their e-commerce performance.

Online retailers will now be able to leverage Quill’s specialist multi-language content production service and Taggstar’s real-time social messaging in tandem. This will help them to deliver an improved experience to consumers – and, crucially, to overcome the challenge of driving high levels of conversion in a tough e-commerce environment.

Want to find out more about how Quill and Taggstar can help to improve conversion rates on your e-commerce website? Get in touch.

About Taggstar
With overwhelming online choice, Taggstar captures crowd-powered, ratings and real sales trends from others to guide customers down the purchase funnel. It’s statistically-proven to increase sales conversions of popular selling items and thousands of long-tail products by an average of 2.7%.

About Quill
Quill produces quality digital content for businesses to use on their websites and social media. Quill specialises in primary content – the critical pre-purchase information that converts browsers into buyers (such as product and category descriptions, and buying/how-to guides), driving revenue and profit by improving conversions, basket size, SEO and product return rates.

*  https://www.nngroup.com/articles/product-descriptions/

Peter Buckley

Author Peter Buckley

Having started his own business at 19, Peter has never been too far from the startup community. Cutting his teeth at TUI Travel PLC, the world’s largest travel company, Peter left the corporate world and has spent the last 4 years in startups like mypikk, Befittd.com and now, Taggstar.

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