Digital ad platform now features real-time social proof messaging to supercharge online sales
London, 8 February 2016 — Jivox, provider of the leading platform for data-driven advertising and marketing, today announced a partnership with Taggstar to help online retailers improve the relevancy and impact of their online display and retargeting advertising. Under the agreement, Taggstar’s Social Proof Engine will be used to pull real-time data about product popularity and trends based on shoppers’ online browsing history. The Jivox IQ Dynamic Ad Platform will then allow personalised dynamic ads to be created for Jivox e-commerce customers using Taggstar’s real-time data for better consumer targeting.
In the context of e-commerce, social proof is used by online retailers to drive consumers down the purchasing funnel, using aggregated product reviews, ratings, product trends and popularity messages.
“Large global retailers rely on Jivox’s data-driven ad platform to deliver their most demanding personalised ad campaigns. Our partnership with Taggstar allows them to personalise these ads even further and ultimately drive more revenue from their online sales channels,” said Diaz Nesamoney, president and CEO, Jivox. “Integrated with Jivox-powered ads, Taggstar’s real-time social proof messages can dramatically increase sales-conversion rates across every stage of the purchasing funnel.”
Shop Direct, the UK’s fourth-largest online retailer, recently added social proof messaging to its flagship websites. As a result, the retailer drove a massive 2.7 percent uplift in its sales-conversion rate – equating to around £14 million over 18 months.
“The 2.7 percent increase we added to our sales conversions is incredible given the scale of our retail sites,” said Jonathan Wall, e-commerce director, Shop Direct. “Adding Taggstar has been the single-biggest driver of incremental revenues in our financial year 2014/15.”
Using the Taggstar Social Proof Engine, Jivox online retail customers can now build digital display and retargeting ads using up-to-the minute social data on who’s viewing and purchasing products. And for prospecting ads, where the shopper has never previously visited a website, Jivox is able to use prior browsing behaviour, in addition to hundreds of geographic or behavioural variables – such as time of day, weather, season, price bracket or demographics – to deliver an ad recommending similar, relevant items to drive customer traffic to a site for the first time.
“Whereas people might ask for friends’ opinions when they are shopping in-store, online shopping is a solitary experience. Social proof can provide online shoppers with a virtual ‘thumbs up’ that what they’re thinking of buying is the right decision,” said Marjorie Leonidas, managing director, Taggstar. “Through our partnership with Jivox, online retailers can now increase sales conversions through super-targeted digital advertising. And even when consumers have left a site, or never even visited that site, we can drive traffic to specific products that we know these shoppers will like.”
The Taggstar Social Proof Engine is available now to Jivox online retail customers worldwide.
Jivox enables the world’s top brands to deliver highly personalised digital ad experiences. The company’s flagship Jivox IQ™ is the industry’s first digital advertising platform designed to deliver dynamic ads at scale for programmatic media across all formats and screens. With its unique ability to integrate first-party, audience and contextual data, the Jivox IQ platform creates personalised digital ads in real time – customised to the individual – by dynamically generating thousands of creative and messaging variations at scale. Several hundred leading brands and agencies use Jivox, including Bayer, Bose, Condé Nast, 1-800-Flowers.com, Johnson & Johnson, Mindshare, REI, Sony, Starcom Mediavest, Time Warner Cable and Universal McCann.
Taggstar delivers real-time product messaging on retail websites to turn browsers into buyers. Our messages highlights what other shoppers have bought, including popularity, trending, scarcity and promotional messages, encouraging them to buy. Displaying the right messages, at the right stage in the sales journey, to individual customers about individual products, means that buyers who see Taggstar messages are better engaged with more confidence to complete the sale. #Taggstar is backed by Ariadne Capital.